Indonesian merchandise businesses cash in on election fever – CNA

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Smaller items are also selling like hotcakes.

A store owner told CNA that pins and caps are flying off his shelves. His shop sells hundreds of accessories daily during this period, a jump from just 50 pieces on a regular day.


Printing services that cater to such stores are speeding up production to deliver orders on time and cash in on the election fever.  

Businessman Mr Iskandar, who like most Indonesians goes by one name, said his printing business has raked in an additional profit of 60 to 70 per cent in the lead-up to elections.

The Jakarta local sells a variety of clothing items shirts, vests and jackets everything that can be printed on.

He has been involved in three elections now, and has worked out a formula to incentivise customers to place their printing orders with him.

“For every 1,000 orders, we will give a gift of 50 (small, handheld) flags,” he said.

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